The Sugatan Blog.
Explore our thoughts on customer journeys, advertising, marketing, social data, leadership, and social media news
Sugatan A-Player’s Ethos
After a year & a half of working with over 40+ people in our company &...
Successful People Are Going to be Successful No Matter What
I climbed the enormous hill from having $300 in my pocket to achieving $1.1...
Leadership: Expectations vs. Reality
At this point, I’m running ads for over 2 years and it has become an automatic...
What I Wish I Knew About Entrepreneurs A Year Ago
It’s been a hell of a week. I had a chance to get to know five great online...
How to Create Creatives That Convert at 2x ROAS At TOF for Ecom Brands
CBO, optimization, placements, audiences… These are the posts I’m seeing all...
I Got One of the Worst Phone Calls an Ad Buyer Can Get
I got one of the worst phone calls an ad buyer can get from their client....
Ads To Stop the Scroll On Facebook
Stop the Thumb As an advertiser, your first goal should be to stop people from...
The Ultimate Checklist For Doing Research on a New E-commerce Business
Supplementing a new product in a marketplace can be a challenging endeavor. We...
Understand the 80/20 Principle and 2x Your Revenue By the End of the Month
Most e-commerce owners don’t realize that approximately 80% of their revenue...