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How To Set Ad-buying Benchmarks Like A Boss

How To Set Ad-buying Benchmarks Like A Boss

How To Set Benchmarks Like A Boss: Ad Buyer’s Edition   Written by Matas Kemzūra  Head of Growth at Sugatan June 7, 2022   I had a revelation around August of 2021 when I realized that benchmarks are actually all about the ratios between specific metrics,...
TikTok Ads: Everything You Need To Know

TikTok Ads: Everything You Need To Know

Everything You Need To Know About TikTok Ads: From Strategy & Creatives To Ad Buying         Authors: Kris Sugatan & Haley Rebennack CEO & Founder | Video Strategist April 14, 2022   Introduction by Kris Sugatan In June 2021, I was faced with the...
11 Media Buying Mistakes To Avoid

11 Media Buying Mistakes To Avoid

Kris Sugatan CEO & Founder | Sugatan March 24, 2022 Don’t Make These 11 Media Buying Mistakes Media buying in the digital marketing sphere requires skills that can only come from experience and intense dedication. As a media buyer, you need to stay on top of...
10 Media Buying Tools To Improve Ad Strategy

10 Media Buying Tools To Improve Ad Strategy

Kris Sugatan CEO & Founder | Sugatan March 10, 2022 10 Must-have Media Buying Tools To Help You Optimize Ad Strategies Our innovative Media Buyers have their fingers on the pulse of their ad campaigns 24/7, 365 days of the year. There are a few must-have tools...