by Kris Sugatan | Sep 1, 2022 | Ads Strategy
What is a $1 Million Viral Ad? Sugatan’s Viral Ad Methodology Written by Kris Sugatan CEO & Founder September 1, 2022 If you’re on social media, you’ve most definitely come across a viral ad before. Maybe you’ve even been converted by one and...
by Kris Sugatan | Aug 18, 2022 | Ads Strategy
How to Scale Profitably in a Down Economy: Sugatan’s 5 Pillars Written by Kris Sugatan CEO & Founder August 18, 2022 We’ve always scaled eCommerce businesses profitably, and that’s exactly what it’s going to take to make it through this down...
by Kris Sugatan | Jul 21, 2022 | Ads Strategy
Written by Kris Sugatan CEO & Founder July 21, 2022 How to Master Facebook & TikTok Ad Buying in 2022 (Even as a Beginner) At Sugatan, we have always been focused on ROI Positive Scaling, leveraging social media and ad tech innovations as the primary...
by Kris Sugatan | Jul 7, 2022 | Ads Strategy
Facebook Ad Buying: Beginner VS. Pro Written by Matas Kemzūra Chief Growth Officer July 7, 2022 During my time as a Senior Ad Buyer, my obsession has always been challenging myself and pushing myself to be able to manipulate the algorithm into giving me...
by Matas Kemzūra | Jun 7, 2022 | Ads Strategy
How To Set Benchmarks Like A Boss: Ad Buyer’s Edition Written by Matas Kemzūra Head of Growth at Sugatan June 7, 2022 I had a revelation around August of 2021 when I realized that benchmarks are actually all about the ratios between specific metrics,...
by Kris Sugatan | May 12, 2022 | Ads Strategy
29 Valuable Lessons We’ve Learned From Scaling Micro DTC Brands In The Last 4 Years Written by Kris Sugatan CEO & Founder of Sugatan May 12, 2022 The eCommerce industry as a whole has matured exponentially over the last four years and Sugatan along...
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