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What is a $1 Million Viral Ad?

What is a $1 Million Viral Ad?

What is a $1 Million Viral Ad? Sugatan’s Viral Ad Methodology   Written by Kris Sugatan  CEO & Founder September 1, 2022   If you’re on social media, you’ve most definitely come across a viral ad before. Maybe you’ve even been converted by one and...
Facebook Ad Buying: Beginner VS. Pro

Facebook Ad Buying: Beginner VS. Pro

Facebook Ad Buying: Beginner VS. Pro   Written by Matas Kemzūra  Chief Growth Officer July 7, 2022   During my time as a Senior Ad Buyer, my obsession has always been challenging myself and pushing myself to be able to manipulate the algorithm into giving me...
How To Set Ad-buying Benchmarks Like A Boss

How To Set Ad-buying Benchmarks Like A Boss

How To Set Benchmarks Like A Boss: Ad Buyer’s Edition   Written by Matas Kemzūra  Head of Growth at Sugatan June 7, 2022   I had a revelation around August of 2021 when I realized that benchmarks are actually all about the ratios between specific metrics,...